Le Quartier

THE INNER WEB

A look at our new FW20 campaign

As the (physical) doors to our homes closed, the digital windows opened. We scrolled and scrolled, TikTok’ed, searched, fact checked, zoomed and collected so many tabs.

While in a web trance, the boundaries between IRL and URL have faded. And just like that, we hit refresh on our collective consciousness. We’ve been living in a pseudo-livestream. One foot in a real life, and the other in a crowded digital reality.

And now these lines are blurred. We’re scrolling through memories, and searching through bread recipes, zooming our 5 à 7, and posting every rainbow and sunset. We have learned to be “with” ourselves — not by ourselves.

So where do you go, when you’re with yourself?

 

To a half real, half virtual space. Where questions = searches, and get hundreds of answers. Where there are endless puppy videos and sourdough tutorials. Where old content is re-examined, edited and broadcast as new. The Inner Web.

 

Art Direction: Super Bonjour