Our SS ‘23 campaign focuses on movements and their ability to help us express ourselves and let our creativity shine bright. Inspired by dance, cool music and a hint of throwback vibes, get ready because LB is shaking things up!

This season, we’re throwing it wayyy back. So get your old CD’S out, turn up the volume and let yourself dance freely ‘cause you’re the life and “sole” of the party!

Is it us or it’s gettin’ hot in here? Summer has definitely arrived and it makes us want to dance! From groovy beats to pop classics, it’s time to show us your best moves. So snag a pair of sneaks cause you really don’t want to miss this party.

        Credits

         Creative Direction: Super Bonjour 

         Production: Station Service 

         Photo, video : Gérardo Alcaine Assist: Zion Lipstein-Saffer, Will Cole, Tom Berthelot, Xavier Hudon Macdonald,Kalden Dhatsenpa

         Editing : Gérardo Alcaine

         Styling: Farah Benosman Assist: Indiana Sweeney, Sarah Sweeney

         Set Design: Mylène Chabrol  Assist: Marie-Claude Lepiez, Jonathan Legeault, Dominique Legeault

         H&M: Mayillah

         Talents: Lou-Anne Rousseau, Mukoma Nshinga, Lauri-Ann Lauzon, Amir Belkhir